Meta’s AI-Powered Advertising Tools: A Glimpse Into the Future

Meta is steadily moving toward a fully automated future where every aspect of ad creation and targeting is powered by AI. While we're not there yet, the tools available today are already delivering impressive results.

For instance, advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% boost in ad conversions. And Meta’s AI-driven Advantage+ products are delivering strong ROI — generating an average of $4.52 in revenue per $1 spent, a 22% lift compared to traditional campaigns.

It’s a compelling reason to start experimenting with these tools.

Meanwhile, video continues to dominate user engagement. In the U.S., time spent watching videos on Facebook and Instagram has grown by double digits year-over-year. Meta recommends making video a core part of your creative strategy — whether you're focused on brand awareness or performance.

New AI features can help:

• Image Animation: Instantly transform static images into motion-based creatives.
• Video Expansion: Automatically extend aspect ratios to create immersive vertical video experiences, now available for Facebook Reels.

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SaaS tools are packed with automation features. Think of it as your personal assistant, handling repetitive tasks like sending emails, generating reports, or scheduling meetings. By automating, you free up your team to focus on higher-value tasks.

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